This year, Optima celebrates 30 years of continuity and growth. Continuity in client relationships and in our staff that we believe is unique in the contact centre business. Let us show you what this continuity means for you.”

DON MACLEOD – President

Who We Are

Optima was born in 1992 as a state-of-the-art boutique contact centre. We’re grown continuously over 30 years through a strategy of developing long and deep relationships with a small list of great clients. We optimize their customer relationships, become an essential partner and grow as they grow. Key to this strategy is that two-thirds of our staff are customer service veterans.

Today, Optima operates a bilingual and omnichannel network of more than 500 workstations through three sites in Toronto and Whitby, Ontario and Montréal, Québec. In addition, we have several hundred agents currently working from home.

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Our Mission

Deliver optimum business results through creative program design,

quality customer service and value-added account servicing

for a select group of long-term clients.

What We Do

In the simplest terms, we optimize our clients’ customer relationships.

Acting as a seamless extension of our clients’ organization, we take over specific parts—or all—of their customer contact. Optima is an out-sourcing service operating exclusively within Canadian borders. We work in all major communication channels (phone, email & website chat) and in both business-to-consumer (B2C) and business-to-business (B2B) categories.

Technical Support

Contract/Subscription Renewals

General Customer Support

Customer Surveys/Research

Front Office Admin

Back Office Admin

Pre-Sale Services

New/Initial Sales

Post-Sale Services


Our Offices

Toronto Head Office

144 Front Street West, Suite 200
Toronto, ON M5J 2L7

Whitby Site

1615 Dundas Street East
Whitby, ON L1N 2L1

We’re above the Whitby Mall in West Lang Tower.
The entrance to Lang West Tower is beside the main mall entrance, next to the Bell store. Go to the third floor.

Québec Head Office

152 Notre-Dame Street East, Suite 500
Montréal, QC H2Y 3P6

What’s Up?

Our collection of news, thoughts & ideas and Team Member testimonials

March 2022

Our Tree of Diversity

Diversity is not a new idea at Optima. It's something we grew into, almost the way a tree grows. When we began in 1992, our recruiting philosophy was simply that we would be an Equal Opportunity Employer...

30 Years of Optima!

This year, Optima celebrates 30 years in business. On this fairly momentous anniversary, we don’t want to dwell on our longevity. We prefer to dwell on the longevity of our two most important relationships...

All Posts

Ready to Talk?

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Better yet – are you ready to work with Optima?

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Current to May 14, 2022:

Much of Optima’s work is designated as an essential service so we have operated throughout the pandemic. The nature of contact centre work has required significant changes to protect our most valuable resource—our people. Our COVID-19 protocol is based on WHO recommendations and provincial government guidelines & mandates.Currently, 85% of our agents are working from home through our secure communications network.

As of March 21, the Ontario government lifted its mask mandate for businesses like ours. On May 14, the Quebec government lifted its indoor mask mandate. Wearing a mask is now be optional at all Optima sites.

We encourage and support those employees who choose to continue wearing face coverings. We respect all individual decisions on this issue.

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