This year, Optima celebrates 30 years of continuity and growth. Continuity in client relationships and in our staff that we believe is unique in the contact centre business. Let us show you what this continuity means for you.”
DON MACLEOD – President
Who We Are
Optima was born in 1992 as a state-of-the-art boutique contact centre. We’re grown continuously over 30 years through a strategy of developing long and deep relationships with a small list of great clients. We optimize their customer relationships, become an essential partner and grow as they grow. Key to this strategy is that two-thirds of our staff are customer service veterans.
Today, Optima operates a bilingual and omnichannel network of more than 500 workstations through three sites in Toronto and Whitby, Ontario and Montréal, Québec. In addition, we have several hundred agents currently working from home.

Our Mission
Deliver optimum business results through creative program design,
quality customer service and value-added account servicing
for a select group of long-term clients.
What We Do
In the simplest terms, we optimize our clients’ customer relationships.
Acting as a seamless extension of our clients’ organization, we take over specific parts—or all—of their customer contact. Optima is an out-sourcing service operating exclusively within Canadian borders. We work in all major communication channels (phone, email & website chat) and in both business-to-consumer (B2C) and business-to-business (B2B) categories.
Technical Support
Contract/Subscription Renewals
General Customer Support
Customer Surveys/Research
Front Office Admin
Back Office Admin
Pre-Sale Services
New/Initial Sales
Post-Sale Services