This year, Optima celebrates 30 years of continuity and growth. Continuity in client relationships and in our staff that we believe is unique in the contact centre business. Let us show you what this continuity means for you.”
DON MACLEOD – President
Who We Are
Optima was born in 1992 as a state-of-the-art boutique contact centre. We’re grown continuously over 30 years through a strategy of developing long and deep relationships with a small list of great clients. We optimize their customer relationships, become an essential partner and grow as they grow. Key to this strategy is that two-thirds of our staff are customer service veterans.
Today, Optima operates a bilingual and omnichannel network of more than 500 workstations through three sites in Toronto and Whitby, Ontario and Montréal, Québec. In addition, we have several hundred agents currently working from home.
Our Mission
Deliver optimum business results through creative program design,
quality customer service and value-added account servicing
for a select group of long-term clients.
What We Do
In the simplest terms, we optimize our clients’ customer relationships.
Acting as a seamless extension of our clients’ organization, we take over specific parts—or all—of their customer contact. Optima is an out-sourcing service operating exclusively within Canadian borders. We work in all major communication channels (phone, email & website chat) and in both business-to-consumer (B2C) and business-to-business (B2B) categories.
Technical Support
Contract/Subscription Renewals
General Customer Support
Customer Surveys/Research
Front Office Admin
Back Office Admin
Pre-Sale Services
New/Initial Sales
Post-Sale Services
What’s Up?
Our collection of news, thoughts & ideas and Team Member testimonials
March 2022
Our Tree of Diversity
Diversity is not a new idea at Optima. It's something we grew into, almost the way a tree grows. When we began in 1992, our recruiting philosophy was simply that we would be an Equal Opportunity Employer...
30 Years of Optima!
This year, Optima celebrates 30 years in business. On this fairly momentous anniversary, we don’t want to dwell on our longevity. We prefer to dwell on the longevity of our two most important relationships...
Optima Team Testimonial: Fawzia
My journey with Optima started in early 2021, almost a year into the pandemic. It was a work-from-home customer service position. I had been working for five years, mostly with the big Canadian banks...